Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
AUG 2005

Hard Title to Live Up to†

The chief marketing officer struggles for credibility but can be effective

Financial Times, August 29, 2005 — Cynics would say "chief marketing officer" is another case of title inflation. There can beonly one chief something officer, and the title's similarity with chief executive officer is a clear indication of status.

Category: Marketing Strategy
Tag: CMO

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