Home Business Brand Marketing Innovation Design  
MAY 2006

New, Groundbreaking Study Demystifies Why Americans Tend to 'Try and Buy'

Mass Connections Continues to Empower Retail Industry With Follow-up Book on Impulse Shoppers

Associated Press, May 31, 2006 — Ever walked out of a store and wondered how you ended up buying some of the items in your bag?

Category: Design
Tags: Promotions, Retail Design

Related Factoids

63% of consumers revealed that "new and different types of product signs and displays" would enhance their shopping experience.
83% of shoppers reported that at least a few of the items they have tried at an in-store event has become a recurring purchase
Three-quarters (76%) of Americans have made a purchase as the direct result of in-store sampling

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article