Marketing Factoids

Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
more factoids ›

From Prophet

MAY 2006

Associated Press, May 31, 2006 — Ever walked out of a store and wondered how you ended up buying some of the items in your bag?

63% of consumers revealed that "new and different types of product signs and displays" would enhance their shopping experience.

83% of shoppers reported that at least a few of the items they have tried at an in-store event has become a recurring purchase

Three-quarters (76%) of Americans have made a purchase as the direct result of in-store sampling