Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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DEC 2006

Brands For the Chattering Masses

New York Times, December 17, 2006 — FOR many, many decades, successful branding — one of the corporate world's holy grails — involved a clear set of rules.

Category: New Media Marketing
Tags: Dell, P&G, Prius, Buzz & Viral Marketing, Media Mix, Research

Related Factoid

In a report published in September, Peter Kim, a Forrester analyst, said that brand monitoring appears poised for enormous expansion as companies shift priorities and resources in the $12-billion-a-year market research business. Emily Riley, an advertising analyst at Jupiter, predicts that companies will double spending on brand monitoring in 2007.

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