DEC
2006
Brands For the Chattering Masses
New York Times, December 17, 2006 — FOR many, many decades, successful branding — one of the corporate world's holy grails — involved a clear set of rules.
Category: Marketing
Related Factoid
In a report published in September, Peter Kim, a Forrester analyst, said that brand monitoring appears poised for enormous expansion as companies shift priorities and resources in the $12-billion-a-year market research business. Emily Riley, an advertising analyst at Jupiter, predicts that companies will double spending on brand monitoring in 2007.
