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  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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DEC 2006

Virtual mirror on the real world ONLINE SIMULATION†

Blue-chip companies are using Second Life, the web's immersive universe, to test out business scenarios

Financial Times, December 15, 2006 — Reuben Steiger's far-flung design team sounds like a Fantastic Four of superheroes able to reshape their world in the blink of an eye.

Category: New Media Marketing
Tags: GM, IBM, Second Life, CGM - Consumer Generated Media, Marketing Tactic, Online Marketing, Social Networking

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