Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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DEC 2006

Small B-to-B Brands Get Their 'TV Moment'†

Industry's Been Slow to Come Online but Finds Promise in Narrowcasting

Advertising Age, December 14, 2006 — As more of the U.S. population moves online, B-to-B industries that previously thought they were immune to the migration have had to begin figuring out their web strategies.

Category: New Media Marketing
Tags: Caterpillar, Media Mix, Online Marketing

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