Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
DEC 2006

Finance Chiefs on the March Into Ad Sales†

TREND WATCH: Yahoo, NBC, Other Media Bigs Bring in the CFO-Types

Advertising Age, December 11, 2006 — Here come the number crunchers. Sue Decker's ascension last week to run Yahoo's ad-sales operation is the latest sign of a major shift in the way media companies are reacting to fierce market pressures.

Category: Marketing Strategy
Tags: Yahoo, Organizational Design, Trends

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