Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
NOV 2006

NBC Has No Plans to Be Portal or Ad Agency†

Advertising Age, November 29, 2006 — NBC is not trying to be a portal. That was the word the company's digital chief, Beth Comstock, gave advertisers yesterday afternoon at Advertising Age's Media Mavens award

Category: New Media Marketing
Tags: NBC, Marketing Tactic

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