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NOV 2006

P&G, Others Build Mobile-Marketing Budgets†

Could Be Signal That Medium Is 'Out of Trial Mode'

Advertising Age, November 29, 2006 — Procter & Gamble, Microsoft Corp. and other major marketers have set aside a piece of their ad budgets — albeit a small piece — for mobile marketing, representing a "significant shift" for the emerging medium.

Category: Marketing
Tags: Microsoft, P&G, digital marketing, Marketing Tactic, Media Mix, Research

Related Factoid

A study this month from JupiterResearch found 22% of companies advertising online also are doing mobile marketing. Overall, the study predicted mobile ad spending to more than double from a predicted $1.4 billion this year to $2.9 billion in 2011.

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