Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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NOV 2006

Pepsi, Coke: We Satisfy Your 'Need States'†

As Soda Reels, Beverage Behemoths Jump Into Functional-Drink Market

Advertising Age, November 27, 2006 — People once drank because they were thirsty. Now they drink to hydrate, boost energy, relax, refresh or beautify. Beverages "used to be an accessory" to food, said Larry Light, chairman-CEO of brand consultant Arcature, but no more. "Now beverages are on the leading edge of a changing world. It's a huge social mind-set change."

Category: Innovation
Tags: Growth, Repositioning

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