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NOV 2006

Mistakes Made On The Road To Innovation

Led by CEO Antonio M. Perez, Kodak is struggling to reinvent its business model. It's not alone

BusinessWeek, November 27, 2006 — When Eastman Kodak (EK ) vowed in 2000 to become a leader in digital cameras, the idea seemed ludicrous. The old-line Rochester (N.Y.) company had film and print all through its DNA. Yet by 2005, Kodak ranked No. 1 in the U.S. in digital camera sales. Its digital sales surged 40%, to $5.7 billion, even as its film-based businesses fell 18%. The key: product innovation, something Kodak knew how to do oh-so-well. The company designed one award-winning breakthrough after another to make digital photography nearly as simple as pointing and clicking.

Category: Innovation
Tags: kodak, Business Model, Growth

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