Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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NOV 2006

It's a Wiki, but Pretty†

American Express Launches Well-Designed Consumer-Engagement Sites

Advertising Age, November 21, 2006 — American Express Publishing, known for its high-end expertise on travel and luxury matters that are beyond most people's direct experience, is about to start up new wiki-based sites that let the public contribute

Category: New Media Marketing
Tags: American Express, CGM - Consumer Generated Media

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