Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
NOV 2006

Free yourself from the tyranny of metrics†

Misapplying measurement tools can squeeze the life out of marketers' innovation

Advertising Age, November 20, 2006 — "You can't manage it unless you measure it." "Metrics are the heart of a well-run business." "CFOs are demanding proof." "Marketing must be accountable."

Categories: Marketing Strategy, Marketing Effectiveness
Tags: Marketing Effectiveness ROI, Metrics & Measurement

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