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NOV 2006

Want to Place a Product in a TV Show? Buy Airtime Too†

More Viewers Remember Brand Integration If It's Followed By an Ad

Advertising Age, November 15, 2006 — Here's a twist on the people-aren't-watching-commercials debate: More TV viewers remember product placement if it's followed by an ad.

Category: Marketing
Tags: marketing effectiveness, Marketing Effectiveness ROI

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