Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
NOV 2006

Want to Place a Product in a TV Show? Buy Airtime Too†

More Viewers Remember Brand Integration If It's Followed By an Ad

Advertising Age, November 15, 2006 — Here's a twist on the people-aren't-watching-commercials debate: More TV viewers remember product placement if it's followed by an ad.

Categories: Marketing Strategy, Marketing Effectiveness
Tag: Marketing Effectiveness ROI

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