Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
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NOV 2006

From fantasy worlds to food†

Economist, November 13, 2006 — New Zealand is promoting itself as a destination for food tourists

Category: Brand Strategy
Tags: New Zealand Tourism Bureau, Global, Marketing Tactic

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