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NOV 2006

At Starbucks, Coffee Comes With New Décor†

Wall Street Journal, November 10, 2006 — At a coffee shop in Chicago's Beverly neighborhood, Bridget Barnes snuggled into a navy chair beneath a row of vintage windows. The dark wood, living-room-style rug and fireplace mantel made her feel like she was in "an old Beverly home," the 25-year-old preschool teacher said.

Category: Customer Experience
Tags: Starbucks, Retail Design

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