Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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NOV 2006

Starbucks' Holiday Viral Effort Doubles as Social Experiment†

'Cheer Pass' Tracking Device Looks to Spread Good Deeds and Coffee Message

Advertising Age, November 9, 2006 — Don't be surprised if sometime between now and Christmas a stranger gives you lift tickets in Denver, skating passes in Toronto or even free parking at a Michigan hospital.

Category: Marketing Strategy
Tags: Starbucks, Buzz & Viral Marketing

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