Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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DEC 2004

new hope for the unhandy

New York Times, December 5, 2004 — On Wednesday afternoon Mike Bukach, a 24-year-old who works in marketing in Manhattan, walked into the Home Depot on West 23rd Street in Chelsea with an odd assignment. His boss was organizing a large publicity event that evening, and he needed 13 fire extinguishers.

Category: Marketing Strategy
Tags: Home Depot, Customer Targeting

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