Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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OCT 2006

Big Marketers Smell Money in Scent Technology†

Mars, Pepsi, Others Add Aromas to Their Package Goods

Advertising Age, October 31, 2006 — It's time to lead consumers by the nose. So goes the thinking at major package-goods marketers including Mars, PepsiCo, Kraft and Procter & Gamble, who hope scents will help them get attention among fragmented audiences.

Category: Marketing Strategy
Tags: Mars, Pepsi, Marketing Tactic

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