Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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OCT 2006

Price points†

Good customer service costs money. Some expenses are worth it -- and some aren't.

Wall Street Journal, October 30, 2006 — Holiday Inn president Mark Snyder has figured out what he needs to do for his customers, and what he doesn't.

Category: Customer Experience
Tags: Holiday Inn, Starbucks

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