Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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OCT 2006

Better ROI From YouTube Video Than Super Bowl Spot†

Dove's Viral Hit 'Evolution' Is a Real Beauty

Advertising Age, October 29, 2006 — Think dove's "campaign for Real Beauty" generated a ton of buzz for relatively little expense? You haven't seen anything yet.

Category: New Media Marketing
Tags: Dove, Buzz & Viral Marketing

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