Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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OCT 2006

Hollywood Has Web Presence, but Doesn't Spend Much There†

EMarketer Study Finds Studios Spend Just 3% Online, Below Average 5.7%

Advertising Age, October 26, 2006 — While some of the most talked-about online campaigns of the past several years have been created by Hollywood's movie marketers — think "Blair Witch Project" and "Snakes on a Plane" — studios are lagging behind other companies in their overall web spending.

Category: New Media Marketing
Tag: Media Mix

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