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OCT 2006

Starbucks wants to save you a trip across the street

Putting stores close together means fewer sales lost because of the distance or long lines. The company reports little cannibalization

Associated Press, October 26, 2006 — The people who work in Seattle's tallest building face a tough decision: Should they get their caffeinated indulgence at the old Starbucks on the building's first floor or the new Starbucks, 40 floors up? And, if the lines at those two stores are too long, is it too far to walk across the street, where a third Starbucks awaits?

Category: Brand Strategy

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