OCT
2006
Starbucks wants to save you a trip across the street
Putting stores close together means fewer sales lost because of the distance or long lines. The company reports little cannibalization
Associated Press, October 26, 2006 — The people who work in Seattle's tallest building face a tough decision: Should they get their caffeinated indulgence at the old Starbucks on the building's first floor or the new Starbucks, 40 floors up? And, if the lines at those two stores are too long, is it too far to walk across the street, where a third Starbucks awaits?
Category: Brand Strategy


