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OCT 2006

Mickey D's goes uptown

New generation of McDonald's, complete with redone amenities and menu, is headed this way

Boston Globe, October 26, 2006 — Did somebody say McSwanky? The next generation of McDonald's are making their way into New England, and they're equipped with leather chairs, plasma televisions, and wireless Internet access

Categories: Brand Strategy, Customer Experience
Tags: McDonalds, Growth

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