Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
OCT 2006

The long tail of e-mail marketing

Chris Anderson’s book, The Long Tail: Why the Future of Business Is Selling Less of More, contains a lesson or two for e-mail marketers.

DMNews, October 25, 2006 — The theory of the Long Tail argues that when constraints of shelf space are eliminated, the opportunities for selling niche market merchandise are unlimited

Category: New Media Marketing
Tag: Marketing Tactic

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