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  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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OCT 2006

McDonald’s CEO on letting customers have it their way

DMNews, October 25, 2006 — Television today accounts for only 70 percent of McDonald’s Corp.’s advertising budget - down from 85 percent only five years ago.

Categories: New Media Marketing, Marketing Strategy
Tags: McDonalds, Growth

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