Web Numbers: What's Real?

Competing methods of measuring traffic online leave advertisers, investors, and even Net companies almost flying blind

BusinessWeek, October 23, 2006 — Life is good for 27-year-old Seth J. Sternberg. A year ago, he dropped out of Stanford Business School to work full-time on Meebo Inc., an easy-to-use service that has solved one of instant messaging's nagging problems: the inability to communicate with people who use an IM service other than yours.