Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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OCT 2006

Web Numbers: What's Real?

Competing methods of measuring traffic online leave advertisers, investors, and even Net companies almost flying blind

BusinessWeek, October 23, 2006 — Life is good for 27-year-old Seth J. Sternberg. A year ago, he dropped out of Stanford Business School to work full-time on Meebo Inc., an easy-to-use service that has solved one of instant messaging's nagging problems: the inability to communicate with people who use an IM service other than yours.

Category: New Media Marketing
Tag: Metrics & Measurement

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