Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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OCT 2006

Your Ad Here†

Consumer-Generated work soars, will creatives be out of the picture?

Adweek, October 23, 2006 — Jamie Barrett, creative director at Goodby, Silverstein & Partners, has worked on many high-profile campaigns over the course of his 20-year career, but has never had one of his spots air on the Super Bowl. Next year, one of his clients, Doritos, will debut a commercial on the big game, but Barrett and his creative team aren't creating it.

Category: Marketing Strategy
Tag: CGM - Consumer Generated Media

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