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Consumer-Generated work soars, will creatives be out of the picture?

Adweek, October 23, 2006 — Jamie Barrett, creative director at Goodby, Silverstein & Partners, has worked on many high-profile campaigns over the course of his 20-year career, but has never had one of his spots air on the Super Bowl. Next year, one of his clients, Doritos, will debut a commercial on the big game, but Barrett and his creative team aren't creating it.