Bob Dylan Sings To Marketers

MediaPost Publications, November 19, 2009 — Listening to a Bob Dylan album that I downloaded to my iPhone, I was prompted to rummage through a box of yellowing newspaper articles on entertainers and found a 2002 New York Times article, "Bob Dylan's Unswerving Road Back To Newport," which traces his merger of folk and rock.

Advertising and marketing professionals would do well to heed Dylan's example, which reminds us that life does not progress in a straight line. Personal and artistic integrity are underscored by fusion and change, which, in turn, is driven by the tension of a collage of opposites. The point: What is true for Bob Dylan is true for all people.