CMOs, Regain Control of Your Destiny†

Visionary Leaders Must Take Back and Advance the Dialog Surrounding Marketing

Adweek, November 4, 2009 — Senior marketers, ask yourselves: Is marketing's inability to get the type of traction it seeks within your organization real or self-imposed? In other words, do you actually have control over the perception, power, influence and abilities that marketing can truly bring to the table?