Kodak Shoots For YouTube Consumer Connection

MediaPost Publications, November 3, 2009 — Many consumers may still think of Kodak as mainly an enabler of still images. But the company is becoming deeply involved in the Web's most popular site for moving pictures: YouTube.

Kodak has launched a branded YouTube channel, ForMom, featuring user-generated testimonials from real moms on topics ranging from parenting and cooking to health, beauty and exercise.