Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Media

Marketing Profs, November 3, 2009 — The Web is awash with articles exalting the benefits of social media, so it's more than a little ironic that B2B marketers still find themselves searching online for social-media information that speaks to their unique needs and challenges.

Even though B2C companies get the lion's share of coverage, B2B organizations of vastly different sizes and in various industries are making striking gains in employing newer Web technologies to increase their market share and solve revenue challenges.

Developed especially for B2B marketers, this article provides social-media case studies for companies ranging from industry veterans SAP and BusinessWeek to newer and smaller firms Equation Research and Radian6.

As a bonus, the marketers behind each winning effort share key Tips to help other B2B marketers develop social-media programs.