Neuromarketing: What the Human Brain Means to Your Campaign

CMO Magazine, October 27, 2009 — The rise of loyalty marketing and consumers shifting to online media has put increasing pressure on traditional ad agencies and broadcasters to deliver measurable ROI to clients.

Advertisers who see consumers TiVo-ing through television ads and downloading their favorite shows for free are demanding real accountability. One of the most compelling arguments for loyalty and database marketing is that you can understand what you get in return for your investment. Agencies and broadcasters are searching frantically for ways to provide that same level of measurable return