Got Relevance?

MediaPost Publications, October 30, 2009 — One of the most daunting challenges companies face now is how to market themselves.

Think of it: There are many businesses with the same or similar offerings. Customers can purchase goods or services from anywhere in the world, thanks to the Internet. With rapid commoditization, effectively marketing a business is more challenging than ever. It takes more than a marketing plan, strategy and tactics, positioning and differentiation to successfully market now. But what?