Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
OCT 2006

From Hongda to Wumart, Brand Names In China Have Familiar, if Off-Key, Ring†

Wall Street Journal, October 19, 2006 — When executives at Shanghai Automotive Industry Corp. failed in their bid to buy the celebrated Rover brand name for a line of cars they are rolling out this month, they quickly switched to Plan B: Call the new autos Roewe, instead.

Category: Brand Strategy
Tag: Naming

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