Happy Birthday, Digital Advertising!†

The Banner Campaign that Started a $24 billion Business, and Got a 78% Click-through Rate

Advertising Age, October 26, 2009 — Oct. 27 marks the 15th anniversary of the industry's first banner display ads, which appeared on Hotwired.com. To the many of you reading this who weren't in the business back then, that's not a typo; I'm not referring to www.HotWire.com, the travel site, but HotWired — the first commercial digital magazine on the web and the offshoot of Wired magazine.