Coke Ambassadors Taking Social Media Old School With Around The World Trip

MediaPost Publications, October 22, 2009 — Giving new meaning to the term social media, Coca-Cola is enlisting a team of three young brand ambassadors to visit all 206 countries where the company's products are sold.

Dubbed "Expedition 206," the adventure throughout 2010 is expected to cover 150,000 miles in just 365 days. What are they expected to do at each destination? "Seek out what makes people happy and share their happiness and enthusiasm with the rest of the world."

Coca-Cola has selected a pool of nine potential ambassadors, from which consumers are now being asked to select three winners online at Expedition206.com.