New-Media Users Expect Brands To Engage

MediaPost Publications, October 21, 2009 — Just when you thought the impact of new media on mainstream brands couldn't be hyped any further, new data come along to change that idea.

A just-released study from Cone Inc. reports that among new-media users, a staggering 78% of them interact with companies or brands via new media sites and tools — up from 59% the year before.