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OCT 18

A Place Where Sponsors Sign Athletes

New York Times, October 18, 2009 — MARKETERS have been playing a new, more cautious game when it comes to signing athletes as endorsers, winnowing their rosters of jocks peddling products to proven performers with national — or international — profiles like LeBron James, Tiger Woods, Peyton Manning, Serena Williams and Derek Jeter.

Category: Marketing
Tags: Brand Affinity Technologies, Celebrity Endorser, Sponsorship, sports marketing

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