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MAR 2006

2005 New Product Pacesetters Executive Summary

Associated Press, March 1, 2006 — Now in its eleventh year, the IRI annual New Product Pacesetters report showcases the most successful new CPG brands. Given the industry’s low new product success rate (less than 25% meet the $7.5 million in year-ones sales required to become a New Product Pacesetter), the Pacesetter brands are truly exceptional. Pacesetter brands beat the odds.

Category: Marketing
Tag: Research

Related Factoid

While a record number of new CPG products were introduced in 2004-2005, less than one-quarter reached $7.5 million in year-one sales, and less than 1% exceeded $100 million

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