MAR
2006
2005 New Product Pacesetters Executive Summary
Associated Press, March 1, 2006 — Now in its eleventh year, the IRI annual New Product Pacesetters report showcases the most successful new CPG brands. Given the industry’s low new product success rate (less than 25% meet the $7.5 million in year-ones sales required to become a New Product Pacesetter), the Pacesetter brands are truly exceptional. Pacesetter brands beat the odds.
Category: Marketing Strategy


