In New Campaigns, Spots Take On a Rosier Hue

New York Times, October 13, 2009 — The American economy is back — or so some of the country’s biggest advertisers are saying in new campaigns.

It may be a sign that the recession is ending, or it may be a sign that consumers are sick of hearing about it.

While economists and investors study housing starts and gross domestic product predictions to measure economic vibrancy, General Electric, Bank of America and other companies are using commercials to proclaim that America’s future is bright. And that may be something of a self-fulfilling prophecy.