Why Global CMOs Face Greater Challenges Than Traditional Marketers†

Levi's Jaime Szulc and Others Take Note: Winning Globally Is Not Only About Getting the Regional Marketing Mix Sorted Out

Advertising Age, October 7, 2009 — Levi Strauss & Co. recently announced the hiring of Jaime Cohen Szulc, who is the first in the company's history to take the title of global chief marketing officer. The news is predictable yet intriguing.