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OCT 6

Verizon Eliminates Companywide Chief Marketing Role†

CMO John Stratton Will Now Head Mobile Efforts as Landline Units Merge Into One Business

Advertising Age, October 6, 2009 — Recognizing just how paramount its wireless business has become, Verizon Communications is eliminating the company's chief marketing officer role and re-drawing the responsibilities of John Stratton, who will now assume duties for plugging the company's mobile offerings.

Category: Marketing
Tags: Verizon, Verizon Wireless, CMO, Corporate Marketing, Marketing execution

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