Optimistic Best Buy Preps Holiday Marketing Push†

Focus on Facebook, Twitter; Also Scooping Up Cheaper TV Inventory

Advertising Age, September 30, 2009 — A year ago, Best Buy was dialing back its holiday spend in anticipation of a devastating season. This year, the retailer is hoping a slew of Facebook applications with potential to go viral, and a series of commercials that reference the "Twelpforce" will boost its presence during the all-important period.