SyFy, Hershey Strike Integration Deals†

Candy Marketer to Sponsor '31 Days of Halloween'; 'Warehouse 13' Character to Chew Twizzlers

Advertising Age, September 30, 2009 — This year's protracted, budget-challenged upfront may have made it harder for idea-driven branded entertainment deals to get done, but one deal that made it to the top of the heap is hitting the airwaves this week. The Hershey Company will be featured as a month-long sponsor of Syfy's "31 Days of Halloween" programming stunt in October.