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OCT 2006

Starbucks takes unique approach to marketing

Seattle Times, October 12, 2006 — While McDonald's was lovin' it, Coca-Cola was the real thing and Nike wanted us to just do it, Starbucks was throwing parties instead. The coffee retailer, based in Seattle, takes an unconventional approach to marketing, choosing parties and other in-person encounters over big national advertising campaigns.

Category: Marketing Strategy
Tags: Starbucks, Marketing Tactic

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