Luxury Marketers Move Online but Most Lack Digital Cunning†

NYU Stern Study Shows Recession Pushing Brands to Belatedly Innovate Web Efforts 'Out of Necessity'

Advertising Age, September 22, 2009 — During the flush years, luxury brands seemingly cemented their exclusive status by shunning one of the ultimate mass mediums, the internet. According to a new study, only 33% of luxury brands were selling online a year ago, but the recession has had a profound effect, as 66% of luxury brands are now peddling their wares on the web.