Market Research 3.0 Is Here: Attitudes Meet Algorithms in Sentiment Analysis

Feed Company, September 18, 2009 — This is the marketer's and researcher's dream.

Reconciling the natural tensions that challenge and befuddle brand planning:

* Feelings & Facts

* Sentiments & Statistics

* Qualitative & Quantitative

* Focus Groups & Surveys

* Subjective & Objective

* Why & What

* Art & Science