Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
OCT 2006

Control? Give It Up, Already†

NBC Digital Czar: Big Media Must Deal With the 'Small Media' Known as Consumers

Advertising Age, October 12, 2006 — NBC Universal digital czar Beth Comstock on surviving and thriving in the new media revolution: "Content is still king, but the monarchy has been overthrown. YouTube, MySpace, iTunes — it's the invasion of the pronouns in a world all about me." But big media has a new place in the universe.

Category: Brand Strategy
Tags: NBC, Advertising, Trends

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