Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research

Fast Company, September 15, 2009 — Even before the age of Mad Men marketers have been trying to tap into the human subconsciousness to influence consumers to buy their products.

But over the last decade or so, as the fields of neuroscience and marketing science (as some like to call it) have evolved, the area of Neuromarketing has emerged. Today more companies are investing in the technology and studies. Neuromarketing blogs (Roger Dooley) and books (Buyology ) are being accorded more attention and legitimacy.