Miley Cyrus Is on the Line Just for You

SayNow connects stars and their fans through voice mail and is gaining traction, particularly among teenage audiences.

New York Times, September 14, 2009 — That hoariest of social networking devices — the telephone — is making a comeback among Hollywood marketers.

Facebook, MySpace and Twitter are now considered essential parts of the entertainment factory’s marketing arsenal. Add another service to the list: SayNow, a tiny Silicon Valley company whose low-key approach — connecting stars and their fans through voice mail — is gaining traction, particularly among teenage audiences.